Teeth cleanings now include smoothies, sauna sessions, and longevity consultations.
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My dentists officelike many popping up nationwidecan be mistaken for a private wellness destination.
The call to merge the wellness and dentistry industries is rooted in business logic.
The U.S. wellness market,valued at 1.8trillion, is the biggest in the world.
The opportunity was there.
And let’s face it, the dentist’s office was in dire need of a rebrand.
Simply put: People hate the dentist.
Thats not ideal for the health of your teeth and gums.
Curating a calm experience extends to how new-age dentists communicate with their patients.
The wellness aura isnt just what youll seeits what youll get.
As TikTok would say, theyre un-sexyproducts.
Do I want the environmentally sustainable bamboo toothbrush or the Quip electric option with more than a dozen configs?
Giving dentistry a chic rebrand isnt going to happen overnight.
Root canal horror stories run deep.
Some of the old rooms are not as acceptingfor sure.
But they may not accept me in the first place, says Randhawa.
Its the new generation of dentists that are super excited for it.
I believe its the new era of wellness.
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