The app has completely changed the style landscape.

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But there’s a flip side to TikTok.

A still from ‘The Devil Wears Prada’

Alongside the democratization and focus on personal fashion comes a feverish and continuous hunt for the next best aesthetic.

As a result, thetrend cycleis churning faster than ever before.

But a bubble burst may be imminent.

A model walks the runway during the Miu Miu Ready to Wear Spring/Summer 2024 fashion show as part of the Paris Fashion Week on October 3, 2023 in Paris, France.

The potential ban raises numerous questions about how TikTok’s absence will affect the industry.

No other apps have placed such a heavy emphasis on non-follower content and a primary explore page.

With the surging popularity of the everyman influencer, no moment is too minuscule to document.

Jett Puckett and Campbell Puckett attend Tory Burch Fall/Winter 2024 New York Fashion Week at New York Public Library on February 12, 2024 in New York City

Marketing teams have caught on to the cache of a down-to-earth TikTok content creator, too.

The more candid and viral your fashion content, the more acclaim you receive.

Fashion TikToker Wisdom Kaye on the 2024 Met Gala red carpet in a fiery red custom Robert Wun look.

Wisdom Kaye attends The 2024 Met Gala Celebrating “Sleeping Beauties: Reawakening Fashion” at The Metropolitan Museum of Art on May 06, 2024 in New York City.

Daisy Alioto, founder and CEO of the media groupDirt, echoes Chernyaev.

I may have to send my videos to a friend overseas and have them help post them.

I’m not sure how that will work, but I’m not worried," he says.

Two women on horseback (Minka Kelly as Quinn and Lauren Glazier as Angie O’Grady) in Episode 103 of Ransom Canyon.

Apps have come and gone, but few have democratized fashions lust for content like TikTok.

And without it, trends may finally know a moments rest.

Here’s what to know about the real-life ranches featured in the Netflix series.

woman wearing a white t-shirt in New York City.

23 Must-have shoes, tops, skirts, and more.

Prince Edward and Duchess Sophie’s son shocked royal watchers with his grown-up look on Easter.

From front-row sightings to runway revivals, the shoe has returnedand this time, its chic.

James Wessex, Sophie Wessex, Princess Beatrice and Jack Brooksbank

When trend forecasters look at these throwback styles, they see economic history repeating.

You’ll look just as great as you smell.

SSENSE has everything a fashion enthusiast could ever want.

Peep-toe shoe trend at Khaite, Tory Burch, Miu Miu

Let’s get ready to rumble.

Even if you didn’t inherit a fortune, you’re able to dress like you did.

The $500 statement piece has become an Internet status symbol in its own right.

collage of spring fashion and beauty trends

a model at chloe walks the runway carrying a bag and wearing a plaid coat

A graphic of the perfume necklace trend for 2025 featuring a painting, woman wearing perfume bottle pendant necklaces, and elsa peretti by halston perfume pendants

Sara Holzman, Nikki Ogunnaike

a graphic of the boxing sneakers trend from Getty Images/Stella McCartney

A collage of the purple color trend with models at Altuzarra, McQueen, Valentino, Nina Ricci, Michael Kors, and Victoria Beckham’s Fall 2025 collections

A collage of the Juju Vera Petra Shell Pendant Necklace