Charlotte Bjorklund is on a mission to warm the world, one knit at a time.
When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
MeetThe Vanguards, Marie Claire’s fashion franchise spotlighting the names to know.
Here, the thought-leading designers, both emerging and veteran, provide a peek inside their process.
“Oursweaterskeep you warm in a more healing way, too, because they’re made with love.”
The Swede cannot suppress the smile that instinctually spreads across her face with that last sentence.
Her sweater brand, Linnea Lund, sells what Bjorklund calls “conscious” cashmere.
What’s the difference between a goodcashmere sweaterand a bad one?
Is it the price?
asks the former Celine retail consultant, tuning in from her brand’s headquarters in Paris.
A selection of Linnea Lund’s cashmere pieces styled in a recent lookbook.
I want to dress everybody.
Bjorklund, who previously worked at a trend forecasting company, couldnt care less about the traditional industry calendar.
you might turn to other brands if youre looking for a sweater that cashes in on the latest fad.
“We don’t have a new collection every six months.
She’d rather focus on the quality of her cashmere.
We want it to be as it is.
A Linnea Lund fire engine red crewneck sweater in action.
Linnea Lunds wool is sourced in Mongolia by shepherds who hand-comb the goats.
Each animal provides up to eight ounces of raw fiber, but its a slow, tedious process.
For instance,Linnea Lunds casa blanketrequires approximately four years of harvests on a single goat.
But it is essential, Bjorklund says, to ensure the well-being of both the workers and animals.
Next stop: a family-owned factory in Fano, only ten kilometers from the spinning mill.
There, the sweaters are made by Marco, Bjorklunds manufacturer, to whom she exclusively refers by name.
He’s worked in his familys knitting mill since he was 15.
Linnea Lund’s knitter, Marco, hard at work in his family’s factory.
The shopping process is equally as intriguing as the production.
It’s the customer.”
An array of colors for Linnea Lund’s customers to consider for their cashmere.
Ultimately, Bjorklund says people are the core of her brandforgoing the knitwear even.
Thats what she strives to do with Linnea Lund’s transparency.
I want people to understand what’s behind every sweater, from the goats to yarn to the knitting.
With just that thought alone…you’ll feel a bit warmer.
The little royals were spotted in Sandringham, and hot cross buns were allegedly involved.
The closest thing to two vacations in one.
She’s their biggest fan.
The 2025 LVMH Prize Semifinalists are a sign of fashion’s forward-thinking future.
Copenhagen Fashion Week’s Fall 2025 runways reminded guests that eco-conscious design can also be fun.
Spring 2025’s runways glorified thinness to a troubling degree.
Kallmeyer, Rachel Comey, and Maria McManus define a new kind of everyday aspiration.
The label positively took over New York Fashion Week.
