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There are other products scattered around your sink, about a dozen of them.
That was the overnight effect K-Beauty had when it entered the U.S. market in 2011.
Fast forward to 2025 and K-Beauty seems to be bigger and better than ever before.
Legacy brands like CosRx and Sulwhasoo have been part of my routine for years.
The most obvious example is makeup.
More inclusive makeup and haircare options arent all thats changed.
Korean skincare, the cornerstone of the industry, continues to make rapid advancements.
Below, the 22 Korean skincare, makeup, haircare, fragrance, and nail favorites leading the way.
Confession: I toss and turn too much to actually sleep in this overnight gel mask from Medicube.
Sulwhasoo earned prime real estate on my bathroom counter long before K-Beauty 2.0 rolled around.
Beauty of JoseonsRelief Sunaka the sunscreen that launched a thousand TikToksis as intensely moisturizing as everyone says.
Its alsosadlyno longer available in the U.S. due to its use of non-OTC Korean sunscreen filters.
For an FDA-compliant formula thats just as good, youll love the newly launched Daily Tinted Fluid Sunscreen.
I ended up emptying it in a month.
Its my shower staple for melting away both waterproof mascara and clearing my pores of blackheads.
I let them sit like mini masks so the soothing, refreshing essence can absorb.
Ive gone through at least five tubes of this silky, lightweight eye cream.
Its surprisingly affordable, so I have no qualms about getting backups for my backups.
Its also magic under concealer, with no creasing or pilling in sight.
This bright pink serum was all over my TikTok, so naturally I had to pick up a bottle.
I love to dab it on as a spot treatment over post-breakout pigmentation to help it fade faster.
Now I never leave the house without double checking its in my bag.
Theres no white cast, it glides on buttery-smooth, and it doesnt drag or disturb my makeup.
I love a thick-ish layer of this in the winter for skin thats baby-soft and bright by morning.
I love a lot of formulas from TirTir, like its dewy lip balms andMilk Skin Toner.
Do it and youll achieve a natural, non-cakey finish that lasts and lasts.
Theres no shortage of really good lip tints in K-Beauty.
(Note to self: Im a cool tone.)
Is this the coolest blush I own?
Yes, easily, no further questions.
The triple-layer formula gives each shade a beautiful multidimensional depth.
I ended up taking a few home; my personal favorite is this Milk Latte edition.
Theyve been in my shower ever since.
Try this leave-in scalp tonic after you shampoo.
It cuts down on flaking and itching and helps my hair look bouncier and healthier.
Bonus: It doubles as heat protectant.
From perfectly placed cutouts to just-right fabrics, this season’s best focus on working smarter, not harder.
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