Co-signed by Rihanna and Hailey Bieber, the wide silhouette is worth trying.
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Somefashion trendsare instant hits that take off running.
Others are more of a slow burn.
They need a few seasonsor even yearsto incubate, but they’re seemingly everywhere once they reach their prime.
The East-West bag trend falls squarely in the latter camp.
The silhouette is certainly not novel, though.
Chanel, for one, has long championed the shape.
So, Gumina presents a timeline for the recent East-West phenomenon.
She credits Maria Grazia Chiuri for kicking off the design direction.
Dior’s East-West handbag spotted outside the French fashion house’s 2022 show at Paris Fashion Week.
From there, other luxury labels followed suit by reinventing their signature styles in oblong shapes.
Ayo Edebiri carrying Bottega Veneta’s East-West Andiamo in early February.
the JPG Birkin) is the same but a bit more casual and contemporary.
The Shoulder Birkin seen on the Hermes’s Fall 2004 runway.
Adding to an East-West bag’s commercial success is that the stretched style is typically more comfortable to carry.
“They’re suitable for customers of all heights, and they’re not overwhelming,” explains Kleman.
The base sits flush under the elbow, while its slim construction doesn’t encroach into your personal space.
Bieber and Katie Holmescan attest.
Bieber took Freja’s Caroline bag out for a spin in early April.
In addition to easy functionality, the longer-in-shape-than-height design creates an unconventional look that adds to its appeal.
Zurek certainly knows the secret to designing an East-West bag.
Savette’s Slim Symmetry Pochette style has become an essential fashion editor accessory and is rarely in stock.
Here, Savette’s ultra-wide Slim Symmetry Pochette, an often sold-out style across retailers.
Gumina recommends looking at East-West options modeled after iconicdesigner bagsto ensure they remain timeless.
Savette’s cult-favorite skinny clutch and Freja’s Bieber-approved Caroline, for instance, have perennial appeal.
Ahead, we’ve curated a mix of the bag trends' most coveted heritage and contemporary styles.
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