Yes, it’s worth the hype.

When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

Now, I wouldnt shave Rihanna bald, but she can pull off a cute boy cut beyond apixie.

a collage of images with Deena Campbell trying Fenty Hair products

He explains her latest styleahoney-blonde pixiewas inspired by wanting to try somethingdifferent.

A new look thats fresh and bold.

Im on a similar vibe.

Nine Fenty Hair products in various colors, shapes and sizes

Ive wornbraided hairstylesfor several months and my need for change couldnt be timed any better.

For many of us, this launch isn’t a total surprise.

Rihanna is hoping to lead another beauty category with Fenty Hair.

Deena Campbell standing next to Yusef Williams

To rewind a bit, her empire started in 2017 when she launchedFenty Beautywith Louis Vuitton Moet Hennessey.

Since then, the brand has expanded with Fenty Skin, and thenFenty Eau De Parfum.

According to the pop star, hairstyling has always been at the forefront of her career and persona.

Image of jennifer lawrence overlaid with nike v2k sneakers

With Williams as my styling coach, I put Rihanna’s passion project into action.

Here’s everything you gotta know before shopping the collection, including my honest thoughts.

The Fenty Hair Collection

Fenty Hair is rooted in repair.

Daisy Edgar Jones gets in a car with her Dune London Bag

Rihanna was also intentional with artful packagingthe tops have various 3D design elements corresponding with routine steps.

What bang out of Hair is Fenty Hair Made For?

I briefly touched my saturated curls and quickly realized they werent hard or brittle.

fairy tale - enchanted

It feels soft, but not weighed down, I said.

It passed the test.

It was a sophisticated, pleasant fragrance, not overly sweet or annoying.

Rihanna in a head scarf and multiple necklaces

It was a scent I knew I could never grow tired of.

Williams then saturated my strands, paying special attention to the mid-shaft and ends.

As the comb glided through my curls, I could feel the moisture seeping into my scalp and strands.

Zoë Kravitz

It was a luxurious treat for my hair.

Fifteen minutes later, I was back in the styling chair, but this time with a clean scalp.

Rihanna loves this stuff, he says.

Jenna Ortega

Its her favorite product in the line.

My hair hadn’t felt this good in months, and I couldn’t have been happier.

Next, Williams blow-dried and flat-ironed my curls to perfection.

Sabrina Carpenter

And with a quick trim and smoothing of the top, I was doneand majorly impressed.

My Final Thoughts

Rihanna joins an exhaustive list of celebrities whove launched hair brands.

Every collection has a place, but Fenty Hair feels different.

Keke Palmer

It has staying power.

Williams gave Campbell a bouncy, voluminous blow out with Fenty Hair.

On Thursday, June 13, Fenty Hair will be available exclusively at FentyHair.com.

Millie Bobby Brown with brown hair

Get the A-list look for less.

I need one in every color.

Princesses, mermaids, and true love’s kiss, oh my!

julianne moore in a white gown

The entrepreneur has extended Fenty Beautys reach in the Caribbean and she got a new manicure to celebrate.

She captivated the front row.

The star brought early aughts beauty nostalgia to the 2025 Oscars after-party.

Hailey Bieber

The pop star’s latest campaign feels like something straight out of Lumon Industries.

This spicy reddish-brown hair trend was made for the beloved actor.

The platinum blonde star brought ’90s bedhead glamour to the red carpet premiere of ‘The Electric State.’

If this mysterious handheld unit is good enough for the Oscar winner, it’s good enough for me.

The beauty founder is tapping back into a milky white nail trend.