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Its quite literally my job to stay on top of new beauty launches.
Yet,Pat McGrathsomehow managed to secretly debut her latestlip launchweeksago without causing a stir.

The product has been designed specifically to provide intense color payoff and long-weartwo must-have qualities for a big event.
Naomi Campbell and Tyla both wore the new product to the 2024 Met Gala.
Unlike otherlip pencils, you wont experience any feathering or fading with McGrath’s.

This one was intentionally developed to wear like a lipstick.
There are 12 shades in the range, most of which land in the pink-red-berry color family.
Leave your ballet flats in your checked bag.

Uncle Harry for the gifting win.
She captivated the front row.
The star brought early aughts beauty nostalgia to the 2025 Oscars after-party.

The pop star’s latest campaign feels like something straight out of Lumon Industries.
This spicy reddish-brown hair trend was made for the beloved actor.
The platinum blonde star brought ’90s bedhead glamour to the red carpet premiere of ‘The Electric State.’

If this mysterious handheld rig is good enough for the Oscar winner, it’s good enough for me.
The beauty founder is tapping back into a milky white nail trend.
It girls can’t stop making the chop.










