This is the best runway beauty look since Maison Margielas glass skin.

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Whenever DamePat McGrathis the lead makeup artist for a runway show, I pay attention.

models with negative space lip liner at the louis vuitton 2025 cruise collection

The makeup-artist-turned-brand-founder rarely, if ever, sends models down the catwalk with a minimal look.

She turns out artwork.

McGrath’s most recent creation is no exception.

models with negative space lip liner at the louis vuitton 2025 cruise collection

Lips of all shapes and sizes were redrawn to create a V-shape in the center of the upper lip.

Dame Pat McGrath layered the Layer MatteTrance Lipstick and Dramatique Mega Lip Pencil to create the look.

The sharp design was a fusion of Spanish tradition and an edgy aesthetic.

model at maison margiela with glass skin

Putting Dramatique into action has been a long time coming.

The lip liner has been in development for yearsand has been secretly tested on celebrities for the past month.

McGrathsecretly debuted the product at the Met Gala,using it on both Naomi Campbell and Tyla.

Mattetrance™ Lipstick

Emphasizing artistry is a skill set Dame Pat McGrath demonstrates time and again.

Case in point: theMaison Margiela Spring/Summer 2024 collection, which received critical acclaim for impeccable beauty artistry.

It was my favorite runway look to datebut todays Louis Vuitton lip liner is a close second.

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