But you don’t need a celebrity-grade yacht to wear one.
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It was a hair accessory made for basking in the Saint-Tropez sunshine.

It was also the latest sign of a luxurioussummer accessory trendin the making.
Forget a baseball cap or a simple headband: These do the same job, but with panache.
In a way, the trend is harkening back to Hollywood’s golden age of travel style.

In either era, they’re paired with sharp cat-eye sunglasses and a slightly aloof attitude.
Flash forward to the present: Printed and silk scarves aren’t just co-starring in celebrities' vacation Instagrams.
Some have tags from Hermes; others are under-$20 Etsy finds.

And on TikTok, plenty of intrepid hairfluencers will show youexactly how to tie them.
At Couture Week in Paris, guests color-coordinated bandanas and silk scarves to the rest of their outfits.
Vintage hair scarves don’t have to be overly opulent.

Shop the Old Hollywood Hair Scarf Trend
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But would I do it again?
The late pope spared no expense when it came to treating the infant prince in 2014.

Skip the shampoos, glosses, and treatments.
She captivated the front row.
The star brought early aughts beauty nostalgia to the 2025 Oscars after-party.

The pop star’s latest campaign feels like something straight out of Lumon Industries.
This spicy reddish-brown hair trend was made for the beloved actor.
The platinum blonde star brought ’90s bedhead glamour to the red carpet premiere of ‘The Electric State.’

If this mysterious handheld gear is good enough for the Oscar winner, it’s good enough for me.
The beauty founder is tapping back into a milky white nail trend.
It girls can’t stop making the chop.



















