There are plenty of reasons why skipping out on sun protection can have harmful consequences.

So why are so many people peddling an anti-sunscreen lifestyle?

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woman in swimsuit blocking sunscreen bottle with hand

Kristin Cavallarisaysshe prefers slathering on coconut oil.

“More than six million adults are treated for skin cancer each year.

But this is the gonzo world of sunscreen skeptics.

woman in swimsuit blocking sunscreen bottle with hand.

Part of the rise in misinformation can be attributed to howand wherewe get our information.

Seeking out advice online, including about our health, has become a normal way of life.

But that can come with downsides.

woman tanning in the sun

Wellness influencers in particular have increasingly become an eccentric but powerful corner of online life.

They can build clout off of it and use it as an opportunity to indoctrinate, Aniano says.

To take it from the top: Sunscreens fall into one of two categorieschemical or mineral-based sunscreens.

life in plastic with barbie face and black text

A study showed that certain sunscreen ingredients could beabsorbed into the bloodstream.

Never mind that getting sunburned while wearing sunscreen is mostly just due to user error.

Which most people just don’t do.

Queen Elizabeth wearing a purple coat and hat smiling at Pope Francis

Ivan V. Litvinov, M.D., Ph.D., in Quebec, Canada published two separate studies onsunscreen useandskin cancer.

He likened it to the way we learn road safety.

Its not just put on your seat belt.

A gif of a woman washing her hair and the Culligan Water Softener.

It’s a whole package.

He doesn’t suggest avoiding the sun at all costs.

In fact, sun, he says, is addictive.

Which is not necessarily a bad thing.

As consumers, we have access to more health information online than ever before.

But conflating sunscreen use with fear of the outdoors is an argument sunscreen skeptics use often.

According to the American Cancer Society, 66 is the average age for melanomaskin cancer diagnosis.

Many believe the cure to the confusion is that America needs clearer and stronger messaging around sunscreen.

Her home country has done a good job educating people about the danger of skin cancer.

Maybe whatlooksgood, will sound good, too.

But would I do it again?

The late pope spared no expense when it came to treating the infant prince in 2014.

Skip the shampoos, glosses, and treatments.