At Cecred HQ, Tina Knowles says her daughter challenges her to “be better.”
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Vice chairwomanTina Knowleswould know.
She reports directly to the founder and chairwoman: her daughter,Beyonce.
In conversation withMarie Claireeditor-in-chief Nikki Ogunnaike at thePower Playsummit in Los Angeles,Ms.
Tina opened up about working with Beyonce on their latest beauty venture.
Beyonce tested each one, Knowles said.
“We have sent this product back more than anybody,” she elaborated.
“She [Beyonce] just kept saying, ‘It could be better.'”
Precise feedback wasn’t limited to the one scrub.
Going back to the lab on Beyonce’s request paid off in the long run.
Beauty editors across the internetgaveCecredglowingreviewsat its launch.
(Marie Clairebeauty director Deena Campbell described the line as “refreshing” in her review.)
Despite occasional disagreements, Knowles said that she and Beyonce “have the same vision.”
If no one else would do it, Knowles would make it herself.
“We both have very strong personalities,” Knowles said.
The two get into their share of disagreements, she added.
“It’s a little battle of wills.
But overall, we get along very, very well.
We have the same vision.”
Even when tension arises, Knowles is Beyonce’s most supportive coworker.
“We’re both obviously pretty ambitious.
Not just for the sake of being ambitious, but because we want things to be the best.”
Spoken like a true boss about an equally impressive leader.
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