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InExit Interview,Marie Claire has a candid conversation with someone who has left their job.
Marie Claire: How did you land in the wellness space after your marketing careers?
We always assumed we might team up professionally one day, likely in events or marketing.
But life had different plans.
Separately, we were both given little optimism or practical guidancebasically told there was nothing we could do.
The doctors' offices were very matter-of-fact, which just happened quite a bit with “geriatric pregnancies.”
Since this wasnt my first miscarriage, I took it at face value and assumed it was my fault.
Ronit Menashe:Ive always wanted to work in the wellness space.
I wanted my career to make a real impact.
While at business school, I had just one interview at Nike, which I got.
I thought, Wow, this will be the best thing ever.
Im going to make an impact at a huge company.
After Nike, I got a job with Dr. Mark Hyman, who I worked with for four years.
He’s a leading functional medicine doctor.
Given our own experience with pregnancy loss, we knew something had to change.
We wanted to educate, shift gender paradigms, and spark a broader conversation.
It was the start of the brand.
MC: How did your experience at Nike shape the way you developed WeNatal?
RM:We learned the importance of a strong visual identity and brand experience there.
That mindset has been rooted in everything we do.
That led us to work with Kati Forner, who had recently left a design agency.
MC: What was it like getting a small brand off the ground?
We were meticulous about our formula, continually updating it as new research emerged and double-checking every detail.
Otherwise, whats the point of launching another prenatal product?
MC: Vida, you still worked at Nike at the time.
How did that go?
It felt good to help other women facing similar struggles and to let them know theyre not alone.
Since we bootstrapped the entire venture, I couldnt afford to quit my job.
Since it was so different from Nikes day-to-day work, it didnt conflict with my role.
I squeezed in work on nights and weekends.
Ronit and I would get together, and while our kids played, wed be busy cranking out work.
MC: How did your co-workers react?
VD:My boss had an idea, and honestly, so did everyone else.
Every now and then, people would say, I heard you started WeNatal!
Everyone who knew was incredibly supportive.
MC: What did you learn about work culture?
Weve been fortunate to hire people we love, respect, and admirethose who genuinely believe in our mission.
That kind of passion is a blessing.
MC: Would you have done anything differently?
RM:The biggest learning I think we’ve both had is to trust our gut.
VD:Sometimes, as a first-time entrepreneur, you second-guess yourself.
And I think the reality is we’ve been around the block long enough to trust our intuition.
We know what we need for this brand."
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No wonder she wears it constantly.
Laura Low Ah Kee and Shannon Savage left their executive roles to try something new.
“I realized that where I was going had never been gone before.
I needed to stop trying to define what this was.”
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