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Joining a video call with Golloria George means two things.
)within a few minutes.

News of a TikTok shutdown had been looming for months.
George, though, remains unfazed.
The scale of Georges reach is the stuff Harvard Business School dissertations are made of.

That’s when I was like,Okay, let’s keep talking.
Keep the camera rolling.
So we’re healing slowly.

One video at a time.
I was just so young, but I knew that it was unfair.
Even then, even though I couldn’t fully conceptualize it, it was disheartening.

I feel like that’s where the love of makeup came from.
Most creators I saw didnt reflect me or my reality.
Then Hailey Bieber called.

Bieber soon reached out to George and took accountability for the formulation misstep.
Hailey calling me, that was probably number one [standout moment], George says.
That’s the entire goal of inclusivity.”

George has since consulted for Rhode on new launches.
Everyone from Rihanna to Patrick Ta have hired her, too.
Suddenly, George didnt just have followers.

She had a new Mercedes Benz and a dream house in Texas, too.
Having a space thats truly mine is so meaningful, she says.
Its not just a house.

Its a symbol of everything Ive worked for.
Eventually, shed like to have a makeup brand of her own.
Its in the works, she says.

To borrow a beauty cliche, Georges influence is more than skin deep.
We’re healing together.
I feel like I’m healing so much of my inner child.

Like,There’s nothing wrong with you, girl.
There has never been anything wrong with you.
That level of connection brings George a lot of prideand pressure.
You forget that you’re also human, she says.
That means keeping a lot of my old routines, George says.
Hanging out with her friends, getting her nails done, being carefree and 23.
It also means delegating.
You deserve to be there, and dont let anybody ever tell you that you dont.
Leave your ballet flats in your checked bag.
Uncle Harry for the gifting win.