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Joining a video call with Golloria George means two things.

)within a few minutes.

Snippet of Golloria George TikTok Video, on the Right Image of Golloria George

News of a TikTok shutdown had been looming for months.

George, though, remains unfazed.

The scale of Georges reach is the stuff Harvard Business School dissertations are made of.

Golloria George tying on a bronzer. Caption says this is the darkest shade

That’s when I was like,Okay, let’s keep talking.

Keep the camera rolling.

So we’re healing slowly.

Image of Golloria George sitting. Quote says “There was a gap in representation, and I kept asking myself, ‘If not me, then who?’"

One video at a time.

I was just so young, but I knew that it was unfair.

Even then, even though I couldn’t fully conceptualize it, it was disheartening.

Quote Says “It took me a second to realize, but what I do inspires a lot of Black women on a deeper scale."

I feel like that’s where the love of makeup came from.

Most creators I saw didnt reflect me or my reality.

Then Hailey Bieber called.

Image of Golloria George sitting.

Bieber soon reached out to George and took accountability for the formulation misstep.

Hailey calling me, that was probably number one [standout moment], George says.

That’s the entire goal of inclusivity.”

Image of Golloria George standing, close up portrait of golloria george

George has since consulted for Rhode on new launches.

Everyone from Rihanna to Patrick Ta have hired her, too.

Suddenly, George didnt just have followers.

alex cooper on the cover of marie claire

She had a new Mercedes Benz and a dream house in Texas, too.

Having a space thats truly mine is so meaningful, she says.

Its not just a house.

A man (Miles Caton as Sammie Moore) plays the guitar while standing in a crowd in a wooden barn, in ‘Sinners.'

Its a symbol of everything Ive worked for.

Eventually, shed like to have a makeup brand of her own.

Its in the works, she says.

Kendall Jenner walks in New York City wearing a wrap coat and sneakers

To borrow a beauty cliche, Georges influence is more than skin deep.

We’re healing together.

I feel like I’m healing so much of my inner child.

Princess Kate holding Prince Louis on his christening day

Like,There’s nothing wrong with you, girl.

There has never been anything wrong with you.

That level of connection brings George a lot of prideand pressure.

You forget that you’re also human, she says.

That means keeping a lot of my old routines, George says.

Hanging out with her friends, getting her nails done, being carefree and 23.

It also means delegating.

You deserve to be there, and dont let anybody ever tell you that you dont.

Leave your ballet flats in your checked bag.

Uncle Harry for the gifting win.