Power looks different in 2025.
A new wave of professionals are helping women dress the part.
When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
Hitchcock is not a regular image consultant for hire.
The founder of Victoria Hitchcock Style specializes in helping high-powered women find what works for them, sartorially speaking.
Clients leave with a wardrobe refresh designed to supercharge their confidence, and in turn, their career.
Memorizing a CEOs calendar and cataloging looks on a Chanel runway for a summit six months away.
Remote and hybrid work models blurred the boundaries between the office and home, the professional and the personal.
In corporate speak, theyre looking for a personal brand.
Clothing has long been a core tenet of professional identity.Steve Jobs had his black Issey Miyake turtlenecks.
Elizabeth Holmes wore similar sweaters to emulate the late Apple CEO.
Nothing that will make them stand outthe fact that they’re women already makes them too different.
But the winds of change have impacted workwear.
Its no longer about blending in.
Its not about borrowing from the boys.
And along the way, power starts to look different.
A VPs presentation pops even more because her Cartier watch makes her feel like a powerhouse.
A CMO finds that reasonablekitten heelsboost her self-esteem more than six-inch stilettos ever did.
I’m not performing the heart surgerybut I’m dressing the heart surgeon.
Because getting dressed for work has always been about so much more than just clothes.
Take Rebecca Yang, a tech leader and former U.S. diplomat.
I’ve often had to justify my existence and prove myself, often to my own detriment.
Now, she says, my personal brand reflects the authentic leader I have been all along.
The Danish royal celebrated her 18th birthday with a relatable new portrait.
Soap star Carli Norris shared the hilarious story in a new interview.
Featuring plenty of Kate Moss.
